Businesses are in greater need of managing multiple disparate functions under one integrated system, now more than ever. Multiple departments pose insurmountable data processing and manpower requirements, which is why the implementation of an ERP system is of major importance. The ERP solution enables management to ensure departmental coordination and business operations function smoothly.
However, ERP solutions also need to be integrated with CRM (Customer Relationship Management) software to facilitate sales and marketing decisions. Industry-leading ERP solutions, such as SAGE have been pivotal in enabling efficient enterprise management activities, but their lack of integrated CRM solutions makes it a huge challenge for organizations to advance in their sales and marketing objectives.
For this reason, enterprises are in need of quality ERP solutions that come with built-in CRM.
The main advantage of opting for an ERP solution that comes with CRM modules already integrated is that it helps the organization avoid the complicated task of adopting and managing two systems. This is because organizations usually customize separate functions for their specific workloads and integrating it on common grounds becomes a major challenge. Having a complete ERP solution that has already built-in CRM can, thus, avoid the enterprise hours of complex work and be left with considerable time to focus on more critical and strategic tasks.
One of the other areas in which SAGE lacks as an all-rounded ERP solution, is the quality of user experience. It provided limited design and flexibility options that made it difficult for users to personalize their screens and processes. This has the potential of restricting higher worker productivity and business output that could cause a loss of competitive advantage.
In addition, the benefit of an integrated CRM software means users can seamlessly swap from using accounting software to process manage large calculations to CRM software for understanding customer retention and growth rates. This allows the user to have total control of data and be able to harness data in ways that can best conform to enterprise decision making.
Another major advantage is that organizations no longer have to make separate assessments of their customers when they can do so with one single access point. Having a CRM built-in allows the user to have a full view of customer preferences, through which the organization can become more customer-focused and ensure it takes decisions that accurately meet their interests and anxiety.
For organizations that are dependent on greater than ever customer acquisition and retention efforts, an ERP solution that is combined with a powerful CRM solution can benefit from efficient sales processes. This is due to the benefit of streamlining barriers pertaining to departmental boundaries and automating common manual tasks and activities, resulting in more efficient sales activities.