Customer relationship management (CRM) software has so many functions; it’s getting pretty difficult for businesses to work logically without it. Let’s take a look at 9 functions of CRM software that prove it’s a must-have for businesses that are grave about their future. 

Organize your processes. 

A CRM integrates emails, tasks, and calendars with no trouble in one place so that having separate solutions for each of these business aspects becomes unnecessary. Being able to access your customer information from anywhere in the world through the internet opens up new possibilities for your business. Having your entire customer data in a central location that is accessible to all of your employees leads to a better organized and in the end more successful, business.

Stay on track. 

Keep up-to-date on everything that needs doing. By keeping a centralized list of to-dos and projects, as well as a central calendar so that everyone has access to the same information, your company will function more cohesively. In addition, sales managers will be able to track and visualize the entire sales pipeline, ensuring that salespeople are following up successfully with prospects and managers are knowledgeable about the efforts of their team members.

See patterns. 

Once a CRM has been in place for a period of time and sufficient data has been entered, a CRM can forecast an expectation of business based on past performances and events. Sales managers will also be able to better forecast through on hand historical information.

Never lose it. 

Laptops get stolen, hard drives crash, and coffee spills on to-do lists and calendars. But a web-based CRM with proper data backups will allow you peace of mind knowing that your data will never be lost or confiscated, regardless of whether you’re on-premise or cloud-based.

Develop a history. 

With a central location for all important data, a company can look back to the previous year and see exactly what was done in a particular month and by whom. With CRM software, the history can be filtered into data relating to a particular customer or sales employee.

View current statuses. 

A CRM allows employees to see the status of customers. Each time a customer is contacted, the CRM updates and saves the information from that contact. This way, there’s never a need to guess what the most recent status of the customer is, and the potential for duplicate emails or contacts is vastly reduced.

Generate reports. 

Reports generated by CRM software can be instrumental in determining what is and is not working within your company. This data is automated and can be generated as frequently as you want, giving your business insight into important changes that could increase profits. In addition, the reports are highly customizable, giving added flexibility in terms of what kinds of metrics you’d like to report on.

Don’t just rely on email. 

Not only are emails decentralized, but they take up a lot of storage space and are easily lost. If you’re storing client contact information in your inbox, it’s time to get a better solution. With a CRM, every employee can update contact information and add correspondence without having to worry about information being cluttered and emails being duplicated or lost.

Trust CRM, not just your own memory. 

Unless you’ve been gifted with a photographic memory, the more clients you try to keep track of by simply remembering the important information, the more problems you’re likely to run into. Managing tasks and events related to hundreds of customers isn’t the most logical solution without some sort of system, preferably one that is centralized