ERP and CRM (Enterprise Resource Planning and Customer Relationship Management), are two harvests that go great jointly. While the moreover product can work well on its own, they're true probably is realized only when full ERP and CRM integration is achieved.
Today, with all the data that is fashioned with the “speed of the light”, dealing owners are witnessing a more multifaceted business environment than ever. On one hand, they are pressured to take action quickly to the changes in order to keep their business healthy in the long run. On the other hand, customers are flattering more challenging, the new business “players” are adapting faster to the change, and all these factors are driving the antagonism to a completely new level.
Many more companies are now realizing the need of ERP and CRM integration into one solution. Many small-to-midsized organizations use integrated ERP and CRM solutions to automate and improve the management of their operations. While, ERP systems computerize and manage back-office business activities, such as accounting, HR, purchase, manufacturing… and streamline business processes, CRM is a front-office system that should simplify and standardize customer interactions, manage sales pipeline, support, up-sells, track customer information and create dashboards and reports on this data.
The need for ERP and CRM integration is obvious, but it is easier said than done to integrate these systems because of the vastly different architectures and the lack of standards for exchanging data between the systems. The ERP and CRM integration from 2 different vendors will most probably be costly, complex, and a risky decision. Even when a company does integrate these systems, future ERP or CRM upgrades may lead to inoperability. To avoid these obstacles, many companies choose an integrated ERP and CRM solution, as one system.
Both ERP and CRM systems contain contact and enlightenment information for different purposes. The ERP is listening carefully on billing and shipping addresses and CRM on prospects and sales/support. The ERP and CRM integration removes the duplication of data entry and provides same rules for each system. In this way any revolutionize made in the database in the ERP will reflect the CRM system and vice versa. The same principle applies for adding/removing custom fields, products database and a few more.
The productivity of the sale team increases when products are integrated into the both ERP and CRM systems. In this way, a sales delegate can access, view, or even order from bills of materials. It cuts duplicates, saves time and makes the sales team more productive!
With ERP and CRM integration, a company will turn suggestion generation (created in the CRM) into actual orders (executed and tracked at the ERP level) using one system. This saves lots of time.
When there is just one system to maintain instead of two, and there is neither need for interfaces to be built nor integration necessary, your IT support cost will significantly drop.
When full ERP and CRM integration is achieved, there is less preparation and support necessary for your employees. Your employees will be trained on just one system, and additional courses and updates will cost less.
From experience, the majority of sellers don’t have access to their ERP systems. This is a problem! The ERP and CRM integration will lead to Product/Order/Invoice Repository creation. In this way, a sales spokesperson would have better visibility into the status of the order and would be able to make and track changes. Additionally, fully implemented ERP and CRM integration will give your team a real-time data that will improve forecasting.
ERP and CRM are accessible from any mobile device. This is especially important for your field team. When they are in a middle of a selling conversation they must have updated content at the point of interaction, not at the end of the day. With our mobile application, your team will be up-to-date with any change occurring in the clientele, products, inventory or another database. In this way, the system will improve the way your field team engages customers and will help them make better decisions based on product availability, order information, historical purchases; all accessible with just a swipe and a tap.
When ERP and CRM incorporation is achieved, your company’s departments will find it easier to work together. Reorganization of in sequence makes it simpler to keep everybody on the same page. Managers will be able to with no trouble check all operations with simple-to-navigate streamlined data. This will lead to overall augment incompetence and greater than before sales, which in the end; will absolutely affect the profit margins.