Not all patrons are formed correspondent and they shouldn't be approach as if they were.
By recognizing that fact you can divide your customers into segments and deal with each segment on your own. If this is done correctly the result is more profit and more of the right kind of attention focused on each kind of customer.
This kind of segmentation can be done using elaborate tools included in your CRM system or purchased from third parties. However, for small and medium business this approach is often overkilled. On a less significant scale, you can accomplish this without complex statistical analysis and arrive at a result which is useful for ordinary business practices.
There are many different ways to segment your customers. The tools included in your CRM system makes it easy. What is less easy is deciding how to segment meaningfully.
You can segment your customer list by almost any criteria conceivable. However, your goal is to produce useful in the sequence that can guide you in dealing with your customers. To get the most out of segmentation you need to choose the criteria that are most relevant to your business.
One of the advantages of segmentation studies with CRM is that the actual segmentation is easy. You can try dozens of segmentation schemes in an afternoon. This is a big help in exploring your customer base.
The most obvious way to divide up your customer base is by sales in a given period, say a year. This is probably the first segmentation criteria most people apply to their customers.
Grouping your customers by sales lets you see which customers are spending the most with you.
You can also further subdivide your categories with additional search criteria. This lets you zero in on sub-groups which are more likely to be responsive to specific messages or authors.
Targeting special offers to your customers is especially important. You want the offers to go to the people who are most likely to respond positively.
While segmentation is a good thing, it's important not to get carried away. Try to keep your segments simple and focused on the behavior you want to encourage. Segments that are subject to special offers need to be tracked to see how well your campaign is doing.
This adds time and work to managing your customer list and past a certain point, it isn't worthwhile.
Of course, you can slice and dice your customer list anyway you want to and, depending on the situation, other criteria may be more important. For example segmenting your sales by zipping code can yield important sales clues.
Another segmentation to look at is the age of the customers. Often customers' buying preferences vary strongly with age.
You can use the segmentation distinctiveness to explore your customer base looking for segments that are particularly good customers.
There's a certain amount of exploring caught up in manufacture the most of your purchaser base. Often it makes sense to play with the segments a little to see what you have. This can lead un-obvious insights into your business which can be turned into profits.