How Social Media Influences ERP

PostedOn: 2016-12-07 14:12:46

Enterprise resource planning (ERP) has approached an extended way. In the 1960s, this software fostered back-office functions for developed companies. Today, the software encompasses a group of applications that manage business functions such as product lifecycle management and human resources. Recently, ERP software has incorporated social media elements, providing users with a fast, flexible way to exchange information. Here are some of the ways social media influences ERP. 

1. Social Media Tools Optimize Communication 

In 2010, Chatter, a social network for the platform, revolutionizes communication for ERP software users. Babble profiles let sales staff exchange ideas directly through the interface. This was the begin of the calculated blending of social media and ERP, and other platforms would soon follow suit. 

ERP users now realize the benefits of social media integration. When 325 executive’s at large and middle-market manufacturers were asked whether the amalgamation of social media and ERP was a good idea, they agreed that the combination of these two technologies improved collaboration and communication. Moreover, they noted that social ERP supported business initiatives. 

2. Social Media Tools Boost Efficiency 

Businesses rely on ERP software to improve productivity within the workplace. Social media only furthers these aims by enhancing efficiency across various departments. With conversation feeds live chat plug-in that is accessible from the ERP interface brands track projects and exchange ideas immediately, reducing the need for meetings. Unlike when they use email and private messaging systems, employees are able to interact with each other in real-time, something that could increase company revenue by 4 percent. 

Social ERP also improves customer service. Businesses can check platforms like Facebook and Twitter and communicate with customers who have had a bad experience with their company. Inventory control problems -- customers who received the wrong product, for example -- are quickly identified so a business can make changes to stock list reports on its ERP system. 

Modern ERP software facilitates effective communication and improves the company-client relationship. Social media makes these processes even more efficient. 

3. Social Media Tools save Money 

Only 10 percent of businesses think that ERP has the power to exploit social media to a "great extent." Still, this partnership is a match made in enterprise heaven, providing business owners with a wealth of benefits, including cost-cutting. Social media saves ERP users money, as it provides them with real-time insights into their business for free. Companies can check Twitter for brand mentions, for example, and then make changes to services based on public perceptions of their products. On the other hand, they can visit Facebook to advertise new job positions in the organization. 

Social media is often used to collect data about customer segments. Companies can then use this information to target their products and services to different demographics. Businesses use social networks to find out which products resonate the most with certain age groups or customers from a particular location, for example. Social media insights provide businesses with valuable metrics so they won't have to spend money on market research. 

Social media is becoming a crucial component of the modern ERP system, with features like profiles and conversation feeds slowly being incorporated into this type of software. The combination of social media and ERP serves various business functions, helping companies to augment announcement and efficiency and save money in the workplace.