It is often maddening to find oneself browsing a website that is not responsive i.e. mobile-friendly. Such websites characteristically consist of small texts, tiny links, and pages which are generally too wide and very difficult to scroll. In the vastly greater part of non-mobile-friendly websites, they are straight duplicates of their desktop description and look accurately the same when viewed on a computer or Smartphone. However, there are reasons why websites are originally designed for desktop devices consequently every website should have a mobile-friendly version that is well-matched with the less important screens found on mobile devices. 

Below are a few reasons why you be supposed to make use of responsive web design on your website. With a responsive website

  • It makes it easier for users to share and link to your content with one URL.
  • It helps Google’s algorithms to accurately assign indexing properties to your web pages.
  • It requires less engineering time to maintain multiple pages for the same content.
  • It reduces the opportunity of the common mistakes that tend to affect mobile sites.
  • It requires no redirection for users to have a device-optimized view, thereby reducing load time.
  • It improves crawl efficiency by saving resources when Googlebot crawls your website.

In addition, according to Google, a mobile-friendly website should meet the following criteria:

  • Avoid software that is not ordinary on mobile devices, like Flash
  • Use text that is legible without zooming
  • Size content to the screen so users don’t have to scroll horizontally or zoom
  • Place links far sufficient apart so that the accurate one can be easily tapped

Furthermore, in a bid to help users find mobile-friendly websites more easily and improve their interaction experience on mobile devices, search engines such as Google have started rolling out a feature that adds a “mobile-friendly” label to mobile search results, as shown in the image below. Consequently, websites that do not optimize their content for mobile devices can expect a drop in traffic from an SEO perspective. This is based on the assumption that the average mobile search engine user would rather click on a mobile-friendly result than not.

  • Carry out a Google Mobile-Friendly Test
  • Learn to create and improve your mobile website with the Google Webmaster Mobile Guide
  • Use Google’s Mobile Usability Report in Webmaster Tools to highlight potential usability issues
  • Migrate your site to a mobile-friendly content management system (CMS). In general, Google supports 3 main configurations of mobile-friendly sites. 

If you need mobile friendly website design with the lowest cost, then contact Excelanto Technologies 044-65656523