It is often maddening to find oneself browsing a website that is not responsive i.e. mobile-friendly. Such websites characteristically consist of small texts, tiny links, and pages which are generally too wide and very difficult to scroll. In the vastly greater part of non-mobile-friendly websites, they are straight duplicates of their desktop description and look accurately the same when viewed on a computer or Smartphone. However, there are reasons why websites are originally designed for desktop devices consequently every website should have a mobile-friendly version that is well-matched with the less important screens found on mobile devices.
Below are a few reasons why you be supposed to make use of responsive web design on your website. With a responsive website
In addition, according to Google, a mobile-friendly website should meet the following criteria:
Furthermore, in a bid to help users find mobile-friendly websites more easily and improve their interaction experience on mobile devices, search engines such as Google have started rolling out a feature that adds a “mobile-friendly” label to mobile search results, as shown in the image below. Consequently, websites that do not optimize their content for mobile devices can expect a drop in traffic from an SEO perspective. This is based on the assumption that the average mobile search engine user would rather click on a mobile-friendly result than not.
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