Regardless of what you are selling, or the topics you are addressing on your website, or the niche you are in, one thing is certain, there will always be a lot of opposition. Also, the expectations of users are a bit different, and they want a different type of content in order to follow through.
In other words, your home page now has to be really impressive if you are to pick one’s interest right from the get-go. Basically, when a new visitor or a potential client ends up on your website, they should immediately have something to do, and something that matters to them. So, here, we will focus on some ideas on how you can achieve this increase in engagement.
If you know your core audience, you will know what they expect to see upon arriving on your website. One thing nobody expects to see is ads, definitely, yet what if you rely on those to generate revenue? Well, then both you and your users will need to make certain compromises. You can opt for an ad-lite experience on your website, but in return, they would be obliged to turn off their AdBlock extension.
This is why a minimalist approach to design worked out so well for new websites, however it would appear that clean and elegant designs are not necessarily doing the trick.
Another really important aspect of engagement is how the user feels upon interacting with your website. If this interaction is smooth and responsive, there is nothing to worry about, but on the other hand, if your website is slow, then you can expect a lot of annoyed visitors.
Basically, all you need to do is ensure the website's uptime is good, and that your bandwidth can withstand the activity. These things can be managed by good design, and by a quality web hosting provider.
If your website does not rely on an overly complex code to function, it won’t take too long to load. Moreover, if the server where your site is hosted has good uptime, it will work faster. Also, you need to consider that there are users overseas who will also access your website, and their distance from the server impacts the time it takes to load the website.
So, if you want to reduce this loading time, you need to upload your site on numerous servers over the globe via content network delivery, which is also a service your web host should offer.
It hard to say whether the quantity of the content is completely irrelevant. You will surely hear a lot of times that quality should be the primary focus, which is definitely true, but saying that quantity is irrelevant is certainly false. Users love a website with a lot of activity and a lot of stuff to do, which is why quantity is also a good thing.
You need to have a good inter linking strategy and have content that leads to more content on your website, facilitating even more curiosity. Moreover, you should create information dense, but easy to consume content, as people won’t be put off from the start by its excessive length. In other words, definitely try to find balance between these two, so that one quality lengthy article can be divided into 3 quality shorter articles etc.
Finally, you are definitely going to benefit by catering to mobile users as well. If your site is accessible by smart phones and tablets, you are bound to receive more traffic. However, simply optimizing the site won’t be enough; you will need to optimize your content as well.
In other words, you can rely on your previous advice to create smaller and more meaningful content chunks that are easily displayed on a smaller screen. Also, rely more on videos and infographics to get your point across, as they are concise and easy to understand which helps both mobile users and everyone else in general.
These were some creative tips on how to ramp up the engagement on your website, so make sure you see how they apply to your online platform.