The search giant Google has only one agenda, and that is to improve the quality of search results to help online users find what they hunt for. 

In order to provide refined search results, Google from time to time brings crucial updates in its algorithm on the basis of which it ranks websites.

The “Fred” update is the alleged step taken by the Google on March 7th, 2017 to target websites with:

  • Poor quality content
  • Too many ads
  • Excessive affiliate links 

The websites that have been created with the sole purpose of making revenue suffered a lot due to Google Fred Update as they saw a massive decline in their SERPs ranking.

No need to be panic if your website has hit by this update because Google is generous and never back off to help online users and webmasters to improve the search experience. However, it is our bad that we never follow what Google stresses on.

See What Google’s Webmaster Guidelines Say

The all great Google has already mentioned in its webmaster guidelines that make pages for users, not for search engines. Now, this single statement covers everything that one needs to create a high-quality website. Apart from this, Google says don’t trick your users, which obviously many websites do not follow.

Knowing Google’s Webmaster Guidelines is crucial for every webmaster and websites that strictly follow all the rules enjoy high rankings. However, the problem is many people overlook its significance which later proves disastrous just like what happened after Google Fred Update. So, if you do not know about Google’s Webmaster Guidelines, read it first because you will find all answers in it for sure.

Create Content to Help Users

Every update from Google stresses on quality. Now, you should understand this fact that Google is not in a mood to take things lightly. So, your main focus should be to create quality content that solves the problem of your users.

Make quality content creation your top priority! Your content should offer value to the users. If you do so, you can notice improvements in your search rankings naturally.

For more details, you can follow Google’s Guidelines on Creating Valuable Content. However, there are few things that you have to keep in your mind when reviving the content of your website.

  • Do not create content that has been already created.
  • Focus more on your users, not on the keywords.
  • Try to write around users’ query.
  • Be genuine and explain from all aspects. Show both sides of the coin.
  • To sustain the interest of your users, serve content in different forms including videos and infographics. 

If you want to make Google and users love your website, be authentic and don’t focus much on creating profitable content and if you do serve content naturally.

Do Not Overload Your Pages with Ads

No doubt ads are crucial from revenue’s perspective, but your focus should be your users first. However, the problem is many websites use advertisements in ways that are deceptive which results in a bad user experience.

The Google Fred Update is the step specifically taken to motivate webmasters to create a genuine experience and penalize ad-heavy websites. So, do not overload your content with ads because it makes it difficult for users to differentiate ads from site’s content. If you use ads on your site, make sure they could easily be identified as ads to avoid deceiving readers for clicking on ads. This way you can be sure not to be penalized by Google.

Further, do not use any pop-up messages on your site that make content less accessible on mobile devices because it is a sign of poor user experience. Thus, do not overload your web pages with too many ads.

Audit Your Back links to Clean Bad Ones

You can use backlink check tools like SEMrush and Ahref to analyze your backlinks to make sure your link profile appears natural. In case you find links that you do not recognize or seem suspicious, disavow those links in Google Search Console. It will make Google understand not to consider those links when ranking your website.

Apart from disavowing those links, take action to remove them manually. For this, contact the website owners to ask them to remove links to your site.

Google take different parameters into account when determining your backlink profile which includes type of link, location, anchor text, and others.