Web design is continually evolving. It's important to stay relevant with the current times or a bit ahead of the times. A sleek website is perhaps the most cost-efficient and most effective way of marketing your business.
It can be the dissimilarity between dismal and higher returns. Therefore, you need to put a lot of effort and skill to build a sleek, responsive, user-friendly, and unique website that attracts and engages visitors. Below is a list of the most reliable ways to create a unique and enticing website:
The home page of a website usually volunteers much of the information visitors stopping by your site would like to see. It should answer important questions such as what the business is all about, what you do, and any actions they can take on your website. Do not overload the homepage with messages as that can be confusing and distracting.
Employ large and concise headlines as they are likely to attract eyeballs. It is from these headlines that users can tell what the page is about- thus, providing page information up front without visitors having to go through the hassle of reading a whole page of information.
Also, employ lots of white space. According to studies, important for reading comprehension as well as creating contrast with other on-page elements. Experts aver that if you decrease white space from the page’s margins, reading comprehension takes a nosedive.
Finally, you can enhance your website’s usability by making the most commonly used buttons bigger than other less commonly used buttons. If you find that a daunting task, you can use a website builder.
In addition, you can also make your site stand out by employing the following tips:
Without a doubt, your visitors could be using different devices - laptops, tablets, and mobile phones- to access your site. Therefore, don’t design your pages for large monitor sizes that employ complex features such as flash navigation or animation. Remember, flash isn’t supported on Apple devices. Try to keep the web design simple and clean so that your site is optimized for any device a visitor could want to use.
Remember that all sorts of people, including those with certain disabilities such as color blindness, will want to visit your site. Therefore, design your website so that such people can also learn about the services and products you offer. Also, consider the experience of those people with slower internet connections.
People are usually impatient when browsing websites. Slow load times can irk people so much that they may never want to buy your services or products or want to learn more about the company. Audit the site’s performance regularly by checking site speed, load times, as well as continuity and formatting with texts and images.
It is important that would-be buyers get to trust you. And perhaps the best way to do that is to use reviews and customer testimonials. Place testimonials next to ‘Buy Now’ button to incorporate persuasion elements. Prospective clients are cautious- especially if they’ve never transacted with you before. Therefore, you should do everything possible to win their trust. Permit as many reviews and testimonials as possible.
With these tips, you can create a high-quality website that can help you improve your site’s conversion rate.