More than ever before, the sales and marketing industry wants to be able to see more analytics to as minute degrees as possible - even down to hour-by-hour analysis. One of the big challenges faced by CRM developers so far has been how real time they can make this “on the go” delivery of data.
Obviously, real time analytics will make more sense to bigger organizations or those shifting lesser units in higher volumes. But continually updated real-time business intelligence can be used to improve efficiency and effectiveness at both the individual and team levels. For example, it can be used to establish best practices, monitor and enforce compliance, support strategic planning and optimize resource utilization.
As many companies come to rely more heavily on mobile sales agents, the quality of reporting and data that can be funneled from mobile devices has also grown in importance. Front Row Solutions, for example, has just launched a new static mobile reporting capability for its CRM that seamlessly supports one-time information gathering and form submission. This can include sales reports, insurance forms, and pollster surveys, for example.
“The fundamental problem over the years has been that what sounds good in theory simply hasn’t translated to actual day-to-day improvements for mobile workers, especially those with customer-facing responsibilities,”.
The new Front Row fluid mobile reporting capability his company has just rolled out includes an intuitive user experience (UX) and streamlined workflows, allowing mobile workers to complete and submit forms in less than 60 seconds. It is also compatible with smart phones, which is essential for those mobile workers who do not or cannot use tablets.