Large hotel chains must tackle the tough quandary that exists for those that want to run on a national or international scale but still able to deliver the high level of personalized guest service that the smaller, more boutique hotels can offer and do as a differentiation from their larger competitors. They are turning to CRM systems to help them deliver, not just to their priority guests, but across the board.
The problem with CRM systems and hotels is that, as with various other sectors, the hospitality industry requires a high degree of customization in order to address the wide range of ways in which they interact with guests.
Where the CRM sector is on the way to adding value and a competitive edge for hotels - is with cross-platform integrations that are tailored to their needs., A cloud-based CRM that provides hoteliers with specific insights on their guests, helping them to further enhance service levels, has turned to for further marketing automation and guest intelligence.
The principal advantage is in guest data sharing, allowing hotels to offer a higher degree of guest personalization across multiple properties and brands. This allows for highly targeted, multi-channel guest communications - for example, personalized welcome letters. And that’s just a start.