Recently, IT specialists and business professionals have met a new challenge of mobile technology, the hybrid app. It was only natural for this advancement to happen: a 2016 Global Index report reveals that a typical digital consumer owns an average of 3.64 devices. Moreover, an Ofcom Communications Market report shows that adults in the USA spent 87 hours per month consuming mobile media in the USA and between 50 and 70 hours in European countries, while Desktop navigation has dedicated an average of 30 hours monthly by each user.
As a conclusion, the modern digital consumer will access the same service on multiple platforms. Accordingly, users wish to move from one gadget to another effortlessly and developers have been working on creating a seamless experience in order to keep up with customers’ expectations. Trying to address the needs of their audience effectively, managers and marketers need to include hybridization in their plans. Below are a few more reasons to switch to hybrid optimization.
Native mobile app development targets a specific platform, while web apps are designed for multiple platforms, but depend on an Internet connection. Hybrid apps combine attributes of both categories, allowing multi-platform and offline accessibility. Also, hybrids can exploit a gadget’s full potential, being able to connect to all facilities, from contacts to a camera. There are numerous examples of apps that have become successful for their resourcefulness good synchronization capabilities, like Evernote and Gmail, which aim to support the professional life of users. These apps have the capacity to update on several devices and make use of their abilities, but also to store data and allow permanent access to the saved content.
From search engines to chatbots, everything revolves around the concept of user experience, a term that is on everyone's lips these days. Consumers don’t care if an app is native or hybrid, they just want to browse smoothly and to benefit from an intuitive interface. Often, people download many apps but give up using them after a first attempt if the experience doesn't meet their expectations. One of the main advantages of hybrid apps is their high level of responsiveness. Graphics and pictures adapt to the configuration of each device and complex data, like high-definition videos will stream effortlessly.
At the moment, developers can access plug-in libraries and even have the chance to pick from curated plug-ins. And all the changes suffered by a hybrid app will result in real-time upgrades, due to the use of web pages for UI elements. Not to mention the fact that updates synchronize on all gadgets and platforms!
All things considered, investing in a hybrid app is a necessary step in improving the user experience. The main arguments against hybrid apps are fading into the light of technological advancements: gadget hardware is now resourceful enough to support the complexity of hybrid apps, while plug-ins are keeping the pace of evolving device functionalities.