The main reason of owning a business is to make money, which is why business owners work tirelessly in search of ways to increase sales. Typically, companies rally most efforts to individual customers' sales while neglecting the B2B sales. Times have evolved, and business owners are looking for ways to optimize revenue from sales to other businesses. The truth is that a strong sales team is an incentive that entrepreneurs can't rule out if they want to achieve the mission. Entrepreneurs should, therefore, work on creating such teams, which will in return bring in the desired results. One thing that makes a sales team strong is keeping them motivated, as well as giving them the right training and tools of the trade. Thanks to technology, businesses can say goodbye to the traditional ways of achieving the three and adopt the right applications.

Training Tools:

Learn Core

Normally, new sales representatives are attached with an older one to learn how to go about their work. This kind of arrangement can't work with businesses that are expanded to different locations. Fortunately, technology is capable of taking training to them wherever they are.  is a training app that can be accessed through the mobile phone making it convenient to the sales representatives. With this app, veterans can share their expertise with the new representatives. They can, in turn, ask questions and get instant feedback. Learn Core ensures that the sales representatives work seamlessly without a hurdle, which increases their productivity and lead to increased B2B sales.

Activity

Sales representatives are required to have the capability to retain knowledge of the items they deal with. For some fields like healthcare, information retention becomes a challenge after basic medical sales training. There are applications in the market, which are designed to ensure that sales representatives retain all the knowledge they acquire. Activity is a mobile gaming app that can work well in such a field. The good thing is that it can be customized to the needs of any business. It allows the management to set questions for the sales representatives who in turn answer them in a gaming way. The process is fun-filled, which increases the retention percentage. It also gives them a platform to refer when they are stuck even after training. Atrivityensures that they have the right information all round the clock to record increased sales.

Customer Management and Communication Tools:

Zoom

Communication between the sales representatives and the customers is essential in optimizing sales. There are several applications available in the market that are designed for this purpose. Zoom is a web conferencing app that allows the creation of conference rooms, which use video conferencing and screen sharing, for the salespersons and their customers. It also gives an option to use a set URL to create a Zoom Room, which is more of a permanent conference room. It is easy to use as it only requires the sales people to send the Zoom Room link to the customers; they are then notified when the customer logs in.

Salesforce

Having well-organized details on sales and marketing is very important for any business. It ensures that the salespeople have an organized working field, which enables them to optimize their production. The above situation can only be achieved by having a reliable Customer Relationship Management tool in place. Salesforce is the tool that offers the solution to this need. Its applications are cloud-based designed to support sales, marketing, and service operations. It allows users to track potential customers, manage leads, and create sales reports thereby maximizing B2b sales.

Terminus

For some businesses, the sales process requires the input of several decision makers. It becomes easier to collaborate when there is a common platform they can use to engage with each other. Terminus is an app that provides the solution to such situations with its video and audio channels. The best thing is that it can be integrated with the Customer Relationship Management system, such as Salesforce, for easier access to customer information. With effective communication, B2B sales will be optimized.