What is the Salesforce Economy?

While Salesforce is known as the innovative company behind the world’s #1 CRM solution, their suite of products includes sales force automation, customer service and help desk software, an entire digital marketing platform, community collaboration software, business intelligence software, and an app development platform.

The Growth of the Cloud

Salesforce first launched in 2000, as a cloud computing pioneer, and according to the IDC report, cloud computing didn’t surpass 1% of IT spending until 2009. As of this week, Salesforce is celebrating the milestone of 4 million Salesforce App Exchange application installations, making it the world’s longest-running and largest business apps marketplace.

Today, with wide acceptance and understanding of the benefits of cloud technology, it’s clear that many companies are still stuck with dated systems as public cloud computing accounts for less than 5% of spending on IT and 15% of spending on software. Moving on from legacy software provides a huge opportunity for companies to improve operations and open up IT resources to support business innovation. Additionally, with 1 million badges earned by partners, users, administrators, and developers through Salesforce’s interactive online learning platform, Trailhead, there’s never been a more accessible time to develop new technology skill sets to support transitions to the cloud.

How has the Salesforce AppExchange fueled innovation for customers?

The economic impact of the cloud is broader than new efficiency for IT organizations according to IDC’s analysis of cloud computing since 2009. In an IDC survey of 1,142 cloud-using organizations in eight countries conducted in 2015, Salesforce customers said, on average, they have experienced payback from their Salesforce technology investments in 13 months or less.

Manufacturing and Distribution Companies Looking to Improve Operational Agility and Efficiency Benefit  as a part of the Salesforce Economy

The operational agility gained by utilizing the Salesforce platform is incredible and empowering Salesforce to develop robust, industry-leading products more efficiently and faster than ever before. In fact, according to an IDC poll of 75 Salesforce partners:

  • Using the Salesforce Platform development tools cut the Salesforce partners’ development time by 31% compared with traditional development methods
  • Using the Salesforce Platform allowed the Salesforce partners to decrease time to market by 32% and improve quality assurance savings by 34%
  • Using the Salesforce App Exchange allowed the Salesforce partners to improve their sales closing rate by 15%