The human brain is complicated, but it adores simple things. We hate what we don’t understand and stick what we know, in most part, because of this simple unwritten philosophy. From the position of a professional web design agency, simplicity is the tool that carves out perfection. It promotes fluid site navigation and clarifies the intended message in the bid to upscale signups, subscriptions and better returns on venture or ROI, for short. However, simplicity can be elusive in the world of design and beyond. Avoid getting stuck between web design minimalism, function and creativity as a web designer by taking a cue from these 4 tips. 

The 80-20 Pareto Philosophy 

The 80-20 Pareto rule is simple. Looked at from web designer’s perspective, it connotes that 80% of a design’s features should derive from 20% its functional aspects. The principle is the definitive guideline in the creation of a clutter-free interface theholy grail of an effective webpage. In line with this rule, every icon, word, picture or color scheme should be attached to a function(s).  

Rethink your design inputs. Eliminate any elements of design that doesn’t favor usability in ways that boost higher conversions. Wordiness, forms, and buttons with no value adding scenario should be deleted alongside empty text boxes on white spaces.

Navigation Features 

The ability to move from one webpage to the next in a systematic user-friendly manner epitomizes the experience of a seasoned web design agency. Consequently, routing schemes should be familiar and simple to boost usability which often results in return-visits. Below are some tips to help you create a navigation scheme that works. 

Give important information precedence. 

  • Avoid binary hyperlinks. It leads to code redundancy. 
  • Take down repetitive pages. 
  • Make navigation buttons visible. 
  • Use universally recognized icons and, 
  • Always embrace a sitemap. 

Embrace Persuasion 

Learn how online readers treat or react to content. Most of them skim through web information; they don’t read them line-by-line like a novel. This doesn’t mean that you can’t hook them to your site using compelling content to boost conversions. Attain this by: 

  • Selecting attractive font-style and size. 
  • Edit long content into intellectually digestible and interesting informative bits. 
  • Highlight and hyperlink important bits of your content. 
  • Breakdown your points into bulleted lists.  
  • Project professionalism through quality content. 

Science of Colors 

Marketers have embarked on precise studies to gauge the effect of colors on sales. For this reason, a professional web design agency uses colors based on the intended message. Some colors signify stability while some stand for high-end market quality even as others connote honesty. Use a free online color palette or color picker to grant your site a monotone color scheme that works toward simplifying the design’s overall aspects.