While management and board members may be all in for a new Customer Relationship Management (CRM) software, you may find some of the actual users are resistant to the idea of replacing the current system or scheme of handling your sales, marketing, and customer service related activities. Some may want it and some might not care, but it is best to look forward to that some will want to keep the status quo. It is critical that you address those resistant as they can negatively influence others on the idea and cause anon issues when it comes to adoption. Here are a few ways to anticipate and address resistance to a new CRM solution.
The company president, wide-ranging manager, etc. all need to be on board and excited for the new software. From there, they can delegate to area managers so that they can help identify any potential resistance. This should be addressed without delay on an agreed upon measure based on the reasoning behind the problem.
It is important to have all employees included in on the status from day one of the costing as well as getting their input. Whether it be including their needs and wants, to having them see demos and trials, to simply letting them know where the company is at in the process.
Anticipate that there will be resistance. If there isn’t any, then great, but if there is, you will be prepared. Management should be made aware and agree on how to handle several problems so that they do not escalate. It is also better to pinpoint the exact grounds for any issues, as you can better address the roots of the problem from there. Often it is something that can be addressed without complication, but every location is different so do not delicacy all cases the same.
There are many reasons why someone may not would like a new CRM software, but let’s look at three of the most common reasons.