A powerful CRM package can help you to track, manage and scrutinize all your customer interactions. In doing so, you can gain useful insights that could lead to new sales opportunities. You can also improve the level of service you deliver but only if you're using the CRM package to its fullest.

There are many ways to maximize the efficacy of real estate CRM, but here are five of the most significant.

1. Segment Leads

The chances are you acquire your leads through several different marketing channels both online and offline. Some may come to you via social media, while others might arrive via message marketing campaigns. In order to communicate to customers in a way they'll respond to, you need to segment leads in terms of key demographics and preferred channels.

2. Personalize Marketing

The modern property buyer is more discerning than ever before. If you're sending generic messages about properties to no one in particular, connecting with potential buyers will become increasingly difficult. But if you can tailor a marketing note that speaks directly to the recipient, your chances of getting the message across increase significantly.

3. Build a Database of Contacts

Every lead you generate, the query you receive and conversion your website generates needs to enter the sales shaft. No matter how spurious the lead might appear, it has the potential to deliver sales even if it's several years down the line. Add your leads to the top of the funnel, and plow them over time with quality content, offers, and regular communications.

4. Track Lead Sources

If you've been a realtor for some time, you'll know that leads come from a wide range of sources - in both the online and offline worlds. Whether you're generating leads on Face book, your website or during your open house events, you need to keep track of this in rank in order to gauge the efficacy of your various marketing efforts.

5. Improve Customer Service

Real estate firms must manage customer service in a unique way. Relationships don't always end in a sale, so regular communication and updates are crucial. Unfortunately, administration the unique customer relationships between realtors and their clients is something a lot of CRM correspondence have failed at in the past. But CRM software designed by realtors for realtors is changing all that.